Omar Boukhatem / Portfolio

I create digital
experiences that work and deliver.

From e-commerce websites to marketing campaigns, I design clear user journeys and manage projects with a consistent focus on performance.

Explore my work Get in touch
  • SEO
  • UX/UI
  • E-commerce
  • Analytics
kaliisma.com
Actual desktop screenshot of Kaliisma
KaliismaE-commerce · Fragrance

3+ yearsof digital experience

Strategy & deliveryFrom requirements to delivery

Download my CV PDF · 13 KBThe person
behind the projects

ABOUT

Omar Boukhatem.

A clear vision
for digital.

Brussels, Belgium

  • 3+YEARS
    OF EXPERIENCE
  • Over 20WEBSITES
    DELIVERED
  • Over 10DIGITAL PROJECTS
    MANAGED

MY EXPERIENCE

DIGITAL × BUSINESS × IMPACT

Digital marketer with a degree
in E-Business from EPHEC.

For over three years, I have been building e-commerce websites, running campaigns and coordinating digital projects. I enjoy understanding the brief, creating solutions and tracking what works.

  • Scrum Master
  • Product Owner
  • OPQUAST
Explore my experience

Turning ideas
into real projects.

My skills

Connecting disciplines.
Moving projects forward.

Design, marketing, data and project management:
the skills and tools I bring to my work every day.

Business × Technology

How I connect the dots.

Design & E-commerce

Websites, visual identity & video editing.

  • WordPress
  • Shopify
  • PrestaShop
  • Photoshop
  • Canva
  • CapCut
Web & creativity: more tools
  • WooCommerce
  • HTML5
  • CSS3
  • VEGAS Pro

UX/UI, landing pages, branding and content creation. WooCommerce for e-commerce, CapCut and VEGAS Pro for video editing.

From concept to launch.

Marketing & Data

Acquisition, measurement & optimisation.

  • Google Ads
  • Meta Ads
  • Google Analytics
  • SEO / SEA
  • Tag Manager
  • Power BI
Campaigns & content: more tools
  • TikTok Ads
  • LinkedIn Ads
  • Mailchimp
  • Business Profile

Meta Pixel, A/B testing, CRO and conversion funnels. Community management on Instagram, Facebook, TikTok and LinkedIn.

Turning data into tangible results.

Projects & Automation

From business needs to delivery.

  • Agile / Scrum
  • Jira
  • Odoo CRM
  • Asana
  • Claude Code
  • Codex
Methods & collaboration

Project scoping, BPMN, Kanban, stakeholder coordination and marketing automation. AI tools support design and delivery.

From ideas to lasting solutions.

Portfolio

Explore my work

An immersive way to explore each project.

Keep exploring.
Quality follows.

Use the left and right arrow keys, or swipe a screenshot to change projects. Home and End take you to the first and last project.

meisei.be
Actual homepage screenshot of Meisei

Meisei

  • Business website
  • Institutional

An editorial approach, understated and distinctive.

View project

MY EXPERIENCE

Different environments.
A broader perspective.

Marketing, e-commerce and digital transformation.
Discover the work behind each experience.

  1. 01

    Netyn

    Digital Marketing & E-Commerce Consultant

    GrowthE-commerceStrategyDigital projects with impact.Nov. 2024 – present — Show responsibilities

    Web projects, acquisition and performance.

    • Requirements scoping, functional specifications, coordination and tracking of digital projects.
    • Meta Ads and TikTok Ads campaigns, A/B testing and conversion funnel optimisation.
    • GA4, GTM and Meta Pixel tracking; performance reporting; SEO-optimised e-commerce websites.
  2. 02

    BILSYS

    Business Analyst & Digital Project Manager

    Project managementBusiness analysisDigitalFrom needs to solutions.Sept. 2023 – Sept. 2024 — Show responsibilities

    From business needs to digital delivery.

    • Multichannel strategy: Google Ads Search, LinkedIn Ads and SEO/SEM for Belgian SMEs.
    • Data-driven subscription model: a 15% reduction in operating costs.
    • Odoo CRM, Power BI dashboards, business workshops, BPMN and Agile/Scrum delivery using Jira.
  3. 03

    BPOST Bank

    Digital Transformation Consultant

    TransformationProcessesChangeSupporting change.Oct. – Nov. 2023 — Show responsibilities

    Supporting the adoption of digital tools.

    • Liaison between IT teams and customers for the adoption of the BEEGO platform.
    • Contributed to a 15% improvement in customer satisfaction.
    • Translating business needs into practical digital solutions.

    Historical logo: Yarferoz · CC BY-SA 4.0, unmodified.

  4. 04

    Human Smile

    Web Designer – Internship

    UI/UXDesignWebPutting skills into practice.Feb. – May 2023 — Show responsibilities

    An end-to-end web experience.

    • Requirements gathering, CMS selection, UX/UI implementation and website deployment.
    • Restructuring the CRM database and improving customer data quality.
  5. 05

    Bachelor’s in E-Business

    EPHEC

    E-businessMarketingProject managementA solid foundation for the future.Sept. 2020 – Sept. 2024 — Show education details

    Bachelor’s degree in E-Business at EPHEC.

    Studied from September 2020 to September 2024.

Certifications & further
training

  • Scrum Master
  • Product Owner
  • OPQUAST
  • Google Ads Search
  • Advanced Google Analytics
+2
  • HTML5 & CSS3 · OpenClassrooms
  • PrestaShop training
Download my CVPDF · 13 KB

Languages

  • French native
  • English C1
  • Dutch B2
  • Italian B2

CONTACT

Let’s discuss
an opportunity.

Recruitment, a digital project or a professional collaboration: I’m open to a conversation.

Let’s talk

An idea or a project? Let’s talk.

  • Permanent role

    A new adventure?

  • Digital project

    Something specific in mind?

  • Collaboration

    Shall we work together?

My emailomarbkt19@gmail.com
LinkedInView my profile (new tab) My CVPDF · 13 KB — Download my CV My locationBrussels, Belgium — View Brussels on the map (new tab)

  • Recruitment
  • Digital project
  • Collaboration
  • Permanent role

Always open to meaningful connections.